Marketed as America’s favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike. Then what could be wrong with making more to love? Introduced in 1984, the [...]
read moreWhat Were They Thinking? For Oreo – And Lots of Brands –Bigger Isn’t Better
by Sandie Glass on February 6th, 2012
K Is For Keepsake
by Sandie Glass on January 3rd, 2012
When we talk to our clients about creating new product pipelines, the one thing they always request is more tips and inspiring ideas on how to create them. Well, here is another one to add to the list! K is for “Keepsake.” A KEEPSAKE is “anything kept, or given to be kept, as a token [...]
read moreJ Is For Junior
by Sandie Glass on November 25th, 2011
We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. J is for “Junior.” The definitions range from “younger” to “of lower rank or standing.” Another definition is “to be smaller than the usual size.” The concept [...]
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