New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for one of their competitors with the introduction of Clearly Canadian and it was working in other [...]
read moreWhat Were They Thinking? When The Fizz Went Flat For Crystal Pepsi
by Sandie Glass on March 13th, 2012
What Were They Thinking? Swoops, A Little Chocolate Oops
by Sandie Glass on February 27th, 2012
Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were slices of chocolate shaped and sized like a Pringles® chip and flavored like your favorite Hershey’s® [...]
read moreWhat Were They Thinking? For Oreo – And Lots of Brands –Bigger Isn’t Better
by Sandie Glass on February 6th, 2012
Marketed as America’s favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike. Then what could be wrong with making more to love? Introduced in 1984, the [...]
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