The mega trends Organic and Natural are tremendous forces impacting the innovation pipelines of many Fortune 500 companies. I recently read about consumer perceptions of organic versus natural in the latest newsletter from NMI – the Natural Marketing Institute – and I thought it was information worth sharing. The big take-away is that, [...]
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by Laura Wolfram on April 1st, 2010
Some say that a recession is the best time to introduce a new idea – especially an idea that responds to consumers needs for simple luxuries in a time of cutbacks. Many Fortune 500 companies did just that last year and are reaping the rewards of incremental sales. Check out IRI’s list of the top [...]
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