When we talk to our clients about creating new product pipelines, the one thing they always request is more tips and inspiring ideas on how to create them. Well, here is another one to add to the list! K is for “Keepsake.” A KEEPSAKE is “anything kept, or given to be kept, as a token [...]
read moreWhat Were They Thinking? Orbitz, The Lava Lamp Of Soft Drinks
by Sandie Glass on November 11th, 2011
It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto the shelves. It was the newest product by Clearly Canadian Beverage Corporation, the company that came on the scene in 1988 with Clearly Canadian flavored sparkling water. With just one look, you could see Orbitz was different – [...]
read moreI is for Inside-Out
by Sandie Glass on October 26th, 2011
We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. I is for “Inside-Out.” One definition is “with the inside portion on the outside.” Another is “wrong-side-out.” It seems like INSIDE-OUT conjures up images of wind gusts [...]
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