Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were slices of chocolate shaped and sized like a Pringles® chip and flavored like your favorite Hershey’s® [...]
read moreL is for Luxury
by Sandie Glass on February 14th, 2012
Great ideas don’t just happen – you have to work at them. We are here to help you with some shortcuts – tips and techniques for getting those creative juices flowing. We have created the A-Z Guide To Creativity and we are now up to the letter “L.” So let’s get started with this new [...]
read moreWhat Were They Thinking? For Oreo – And Lots of Brands –Bigger Isn’t Better
by Sandie Glass on February 6th, 2012
Marketed as America’s favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike. Then what could be wrong with making more to love? Introduced in 1984, the [...]
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