We continue to zip through our dictionary to bring you inspiration for creating new ideas! We are now on the letter “N” from our A-Z of Creativity and today we have the word NATURAL to explore! NATURAL is defined as “existing in or formed by nature” or “having undergone little or no processing and containing [...]
read moreM is for Merge
by Sandie Glass on March 30th, 2012
We all get bogged down with our day-to-day routines. So when it’s time to be creative and come up with a new headline, promotion, or other business solution, it can feel a little bit overwhelming to say the least – particularly if you believe you aren’t that creative! There are idea sparks all around us [...]
read moreWhat Were They Thinking? When The Fizz Went Flat For Crystal Pepsi
by Sandie Glass on March 13th, 2012
New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for one of their competitors with the introduction of Clearly Canadian and it was working in other [...]
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