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	<title>Sandstorm Inc.</title>
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	<link>http://www.sandstormideas.com</link>
	<description>Turning Ordinary Insights Into Extraordinary Ideas!</description>
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		<title>O is for Over-The-Top</title>
		<link>http://www.sandstormideas.com/brainstorming/o-is-for-over-the-top/</link>
		<comments>http://www.sandstormideas.com/brainstorming/o-is-for-over-the-top/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:29:10 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=706</guid>
		<description><![CDATA[Ideas are really solutions to your problems or issues. Every day we encounter something that needs to be fixed or improved upon in order to stay competitive in the marketplace. Sandstorm has developed a few tools, techniques and tricks to easily help you come up with new thoughts and ideas. We have been showing you [...]]]></description>
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		<title>N is for Natural</title>
		<link>http://www.sandstormideas.com/brainstorming/n-is-for-natural/</link>
		<comments>http://www.sandstormideas.com/brainstorming/n-is-for-natural/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:05:30 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[creativity tips]]></category>
		<category><![CDATA[Ideation]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=690</guid>
		<description><![CDATA[We continue to zip through our dictionary to bring you inspiration for creating new ideas! We are now on the letter “N” from our A-Z of Creativity and today we have the word NATURAL to explore! NATURAL is defined as “existing in or formed by nature” or “having undergone little or no processing and containing [...]]]></description>
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		<title>M is for Merge</title>
		<link>http://www.sandstormideas.com/brainstorming/m-is-for-merge/</link>
		<comments>http://www.sandstormideas.com/brainstorming/m-is-for-merge/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 20:15:04 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=684</guid>
		<description><![CDATA[We all get bogged down with our day-to-day routines. So when it’s time to be creative and come up with a new headline, promotion, or other business solution, it can feel a little bit overwhelming to say the least – particularly if you believe you aren’t that creative! There are idea sparks all around us [...]]]></description>
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		<title>What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi</title>
		<link>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-when-the-fizz-went-flat-for-crystal-pepsi/</link>
		<comments>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-when-the-fizz-went-flat-for-crystal-pepsi/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 15:43:20 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[new product failures]]></category>
		<category><![CDATA[Pepsi]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=677</guid>
		<description><![CDATA[New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for one of their competitors with the introduction of Clearly Canadian and it was working in other [...]]]></description>
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		<title>What Were They Thinking? Swoops, A Little Chocolate Oops</title>
		<link>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-swoops-a-little-chocolate-oops/</link>
		<comments>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-swoops-a-little-chocolate-oops/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 15:21:01 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=670</guid>
		<description><![CDATA[Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were slices of chocolate shaped and sized like a Pringles® chip and flavored like your favorite Hershey’s® [...]]]></description>
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		<title>L is for Luxury</title>
		<link>http://www.sandstormideas.com/brainstorming/l-is-for-luxury/</link>
		<comments>http://www.sandstormideas.com/brainstorming/l-is-for-luxury/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 20:30:41 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=662</guid>
		<description><![CDATA[Great ideas don’t just happen – you have to work at them. We are here to help you with some shortcuts – tips and techniques for getting those creative juices flowing. We have created the A-Z Guide To Creativity and we are now up to the letter “L.” So let’s get started with this new [...]]]></description>
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		<title>What Were They Thinking? For Oreo – And Lots of Brands –Bigger Isn’t Better</title>
		<link>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-for-oreo-%e2%80%93-and-lots-of-brands-%e2%80%93bigger-isn%e2%80%99t-better/</link>
		<comments>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-for-oreo-%e2%80%93-and-lots-of-brands-%e2%80%93bigger-isn%e2%80%99t-better/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:12:52 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=654</guid>
		<description><![CDATA[Marketed as America’s favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike. Then what could be wrong with making more to love? Introduced in 1984, the [...]]]></description>
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		<title>K Is For Keepsake</title>
		<link>http://www.sandstormideas.com/brainstorming/k-is-for-keepsake/</link>
		<comments>http://www.sandstormideas.com/brainstorming/k-is-for-keepsake/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:31:05 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=647</guid>
		<description><![CDATA[When we talk to our clients about creating new product pipelines, the one thing they always request is more tips and inspiring ideas on how to create them. Well, here is another one to add to the list! K is for “Keepsake.” A KEEPSAKE is “anything kept, or given to be kept, as a token [...]]]></description>
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		<title>J Is For Junior</title>
		<link>http://www.sandstormideas.com/brainstorming/j-is-for-junior/</link>
		<comments>http://www.sandstormideas.com/brainstorming/j-is-for-junior/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 14:38:51 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=636</guid>
		<description><![CDATA[We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. J is for “Junior.” The definitions range from “younger” to “of lower rank or standing.” Another definition is “to be smaller than the usual size.” The concept [...]]]></description>
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		<title>What Were They Thinking? Orbitz, The Lava Lamp Of Soft Drinks</title>
		<link>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-orbitz-the-lava-lamp-of-soft-drinks/</link>
		<comments>http://www.sandstormideas.com/brainstorming/what-were-they-thinking-orbitz-the-lava-lamp-of-soft-drinks/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 18:47:36 +0000</pubDate>
		<dc:creator>Sandie Glass</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[New Product Ideas]]></category>

		<guid isPermaLink="false">http://www.sandstormideas.com/?p=616</guid>
		<description><![CDATA[It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto the shelves. It was the newest product by Clearly Canadian Beverage Corporation, the company that came on the scene in 1988 with Clearly Canadian flavored sparkling water. With just one look, you could see Orbitz was different – [...]]]></description>
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